Contractual, Formal, Negotiated, Informal, Tender.

Contractual client brief: This is the brief that is discussed between two sets of people the client and the company.The layout of the contractual brief is clear and easy to read to allow the client to complete their details, they would be asked to include personal information and formalitys that are necessacery to allow them to complete the work.The advantages of these types of contracts are that it is easy for the client to complete with extra information, also it allows them to have more control over the process.The disadvantages are for the company making the contract as their may be disagreements between what the client and the company would like to be on the contractual brief.

Formal brief: This is the type of brief that may change during the process due to other requiments, this is the brief that may be more relaxed than others. The layout of a formal brief would be very relaxed and easy to read, it would allow the client to understand and create product more easily and quickly.

Negotiated brief: Almost the same as the formal brief exept that this kind of brief can have iput from both sides of the creation both the client and the company, this type of brief is normally created over the phone.

Informal brief: This type of brief is done face to face through a meeting, all aspects of the brief must appeal to all members from the client list, the advantages of doing an informal brief is that it can create a relaxed enviroment and their for be created alot quicker, the disadvantages of a informal brief is that it can be seen as unprofessional and unclear.

Tender brief: This is the type of brief you would recieve if you are new to the company and wher you would develop your ideas amongst others and from their the company would decide if you should be the client. The advantages are that it is very relaxed and easy however the disadvatages are that you may not be chosen as the final client.

Things that you would expect to see in a brief for a media company would be, the task that has to be undertaken, the payment that you would recieve, and what the role you must undertake would be.


Examples of the different types of briefs: contractual

Tender