A guide to working in the creative media sector.

When working in the creative media section, you would come across many types of briefs and contracts, below you will find the different types of briefs with examples and information.


Contractual brief

 This is the brief that is discussed between two sets of people the client and the company.The layout of the contractual brief is clear and easy to read to allow the client to complete their details, they would be asked to include personal information and formalitys that are necessacery to allow them to complete the work.The advantages of these types of contracts are that it is easy for the client to complete with extra information, also it allows them to have more control over the process.The disadvantages are for the company making the contract as their may be disagreements between what the client and the company would like to be on the contractual brief.

Formal brief

This is the type of brief that may change during the process due to other requiments, this is the brief that may be more relaxed than others. The layout of a formal brief would be very relaxed and easy to read, it would allow the client to understand and create product more easily and quickly.

Negotiated brief

Almost the same as the formal brief exept that this kind of brief can have input from both sides of the creation both the client and the company, this type of brief is normally created over the phone. The brief is likely to tell you what you need to do aswell as other information such as the scope of work, medium required, size, cost, target group, time frame, quantities and siting. For this type of brief the usual client is someone who owns a small company that would be able to negotiate the brief to suit both the recipent and the creators. the communication between the client and the company is very important for this brief as it is created by both parties and all decisions must be made together.

Informal brief

This type of brief is done face to face through a meeting, all aspects of the brief must appeal to all members from the client list, the advantages of doing an informal brief is that it can create a relaxed enviroment and their for be created alot quicker, the disadvantages of a informal brief is that it can be seen as unprofessional and unclear.

Tender brief

 This is the type of brief you would recieve if you are new to the company and wher you would develop your ideas amongst others and from their the company would decide if you should be the client. The advantages are that it is very relaxed and easy however the disadvatages are that you may not be chosen as the final client.

Commision

http://www.nationalmediamuseum.org.uk/nmem/PDFs/LifeOnlineOpenCommissionBrief.pdf

click on the link above to see a commision brief in use.

This type of brief allows compensation to the clients, the service that they give is called commission or brokerage.  This brief is different to other types of briefs as it allows the customer to apply to get money back.

Cooperative brief

this type of brief allows there to be two or more parties involved in the brief, it allows many clients to work together. this is different to other briefs as it allows more than one person to be in with the brief.

Competition brief





This type of brief is given to you when participating in competitions, it allows the clients to understand what they must do to enter and complete the competition, this brief is different to other briefs as it is more intense with the audience. This brief is usually used for companys that are promoting competitions, the brief is given out to clients so they can understand what they are to do. When creating the brief the client must consider the scope of work, medium required, size of purchase ( how many competition details are needed), target group and how to attract them, time framed, quantities and siting.